NOPD Supt. Ronal Serpas says the drive-by shooting Sunday night in the Lower 9th Ward that left a 33-year-old man and a 16-year-old girl dead and five others, including three children, injured was not a random act of violence.

Killed were Terrance McBride and Jasmine Anderson.  Serpas says police believe McBride was the target and he says McBride was armed with a gun.

Serpas said Monday at a press conference outside police headquarters that investigators have significant reason to believe the case involves drugs and guns.

"We believe that someone targeted the young man who expired on the scene. We know that he had a gun and we know that the person that shot him potentially was looking just to shoot him," Serpas said.

The police chief also issued a warning to those who might help the shooters.

"If you do anything to provide safe harbor or protection for the person who we think or the persons who we think may have done this, you can rest assured you will be charged as an accessory or you will be charged for obstruction," Serpas said.

Crimestoppers is currently offering a $5,000 reward for the arrest and indictment of those responsible for the shooting. Crimestoppers President Darlene Cusanza says they've already received tips.

"It's $5,000 cash. Give us a call, and as the superintendent said, you don't have to fear anything because there's no way we're gonna identify you, and you do get paid in cash only by an ID number," Cusanza said.

The Crimestoppers number is 504-822-1111.